In terms of engagement, they do not discount the power of fun. With more than 17,000 Twitter followers and 53,000 likes on Facebook, they’ve done a good job of piquing the interest of consumers. They have a strong social media presence, drawing in the audience with interesting, fun, and timely posts, such as a how to use hue lighting to create the flicker of candlelight for Valentine’s Day. Like all good content marketers, the folks at Philips know that a lot of the value of good content comes with engagement. This is content marketing 101-provide your audience with basic education about how the product benefits them, and help them see the product in their own homes and lives. The primary content explains how to use the light for a variety of purposes, such as security and health and wellbeing. If you never imagined there could be value in a smart, connected light bulb, take a look at Hue. Hue lighting by Philips is a perfect example. Marketers need to create content that answers questions such as: How does it work? How easy is it to set up? How do users interact with this product? How will it really benefit a user? So consumers need a lot of education about these types of products. For one thing, these types of products are relatively new to mainstream consumers. That is a 30% increase over the number of smart, connected objects in 2014.įor marketers who market smart, connected products there are ample content opportunities by creating useful and relevant customer info. According to Gartner, in 2015 consumers globally will be using 2.9 billion connected things, with 4.9 billion connected things in use in all markets, consumer, business, and industry. IoT, Mobile and Real-time: 3 Content Opportunities you Can’t Ignore in 2015Īs the technology improves, the network of smart physical products able to connect and take in and share information is growing. These trends mean that content marketers have to bring their A game…and have the right content in the right place at the right time. Consumers want information, entertainment, and services at the moment they want them. Mobile shapes the “Internet of Me.” Mobile devices are where consumers are getting their experiences, and they are fast becoming the hub of the connected life.In other words, the Internet of Things (IoT) is here. Connected life platforms are emerging.Combining observations from search data with industry research, the team at Think with Google predicted three basic trends and content opportunities to watch out for in 2015: Recently, they analyzed their search data and compiled some information that is very useful for content marketers. Google has a unique perspective on what practically everyone is doing online.
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